LLumin Marketing Group LTD.
Back to home

Our Story

Good businesses should not have to look invisible.

The honest version is simple: we kept seeing businesses with real quality show up online like they were smaller, quieter, or less trustworthy than they actually were. Lumin exists to close that gap with content, websites, and brand presence that feel clear, cinematic, and human.

Portrait of Kristina Wyllie, Co-Founder of Lumin Marketing Group.

Co-Founder

Kristina Wyllie

Kristina helps keep the work human: how the business feels, what details build confidence, and how the message lands with real people before they ever reach out.
Portrait of Dylan Michael, Co-Founder of Lumin Marketing Group.

Co-Founder

Dylan Michael

Dylan helps shape the creative and digital direction, turning message, visuals, content, and website flow into a presence people can understand quickly.
Portrait of Nik S., Strategic Initiative Partner at Lumin Marketing Group.

Strategic Initiative Partner

Nik S.

Nik supports strategic initiatives, helping connect priorities, decisions, and execution so the brand presence can become a practical system instead of scattered ideas.

Why Lumin Exists

We are not here to make brands louder. We are here to make them easier to trust.

A business can post every week and still feel unclear. It can have a website and still feel forgettable. It can do excellent work and still lose people because the online version does not match the real experience.

That is the gap Lumin is built to close. Kristina Wyllie and Dylan Michael founded Lumin to help businesses show up with the same care, clarity, and standard they carry in real life. Nik S. supports the work as a Strategic Initiative Partner, helping turn direction into practical movement.

We are based in Edmonton and build for people who are tired of random content, disconnected websites, and marketing that looks polished but does not feel honest. The goal is not to perform success. The goal is to make the business easier to understand, remember, and choose.

Tell the truth clearly, even when simple is harder.

Use visuals as proof, not decoration.

Build every touchpoint toward trust and action.

Next Step

If your business feels better in real life than it does online, that is the work.