Local Media - Directory
A citywide directory built to put Edmonton on the map.
A community discovery platform - thousands of Edmonton listings, events, neighbourhood guides, and a Spotlight TV reel feed - designed and built end-to-end.
The trust gap
A local discovery platform has to carry more than a homepage. It needs structure, search clarity, categories, listings, events, and a reason for people to keep exploring Edmonton businesses.
What Lumin built
Lumin built the platform around local discovery: directory listings, event paths, neighbourhood guides, and a video layer that lets the city feel active instead of static. The system makes Edmonton businesses easier to find and easier to understand in context.
Proof points
- 3,500+ directory listings
- Events and neighbourhood content
- Spotlight TV reel feed
- Local discovery platform
Outcome
Edmonton Spotlight became a visible local proof system for Lumin's own thinking: useful structure, local search intent, video, and a brand presence that keeps expanding as the city adds more proof.