Assess and plan
Review the goal, current campaign, account access, audience, budget and path from ad to inquiry.
Paid advertising / Lumin Marketing Group
Reach the right people.
Know what happens next.
Paid advertising support from Lumin Marketing Group: campaign planning, landing pages, conversion measurement and ongoing refinement for Edmonton-area businesses.
PAID ADVERTISING SUPPORT
Start with a business outcome.
We help businesses assess, plan and improve paid campaigns. The work connects your audience, offer, message, landing page and measurement. Advertising support can stand alone or be combined with an AI or follow-up project.
What can the work include?
Build and check
Scope campaign setup, messaging, creative, landing pages and tracking. Confirm the intended conversion actually records.
Learn and refine
Compare results with real inquiries and customer outcomes. Agree on the next test instead of treating every click as success.
Which platforms fit your business?
Google Ads and Meta are among the channels we assess. Microsoft, Apple, ChatGPT advertising and other paid platforms may be considered when the audience, format and business fit. Availability, region, eligibility and account access must be checked before a launch is promised.
Service fees, advertising spend and production costs are scoped explicitly. Original video can be arranged through Edmonton Spotlight as a separate production scope.
Measure more than clicks.
Define a useful action: for example, a qualified inquiry, completed booking or purchase. Then test the tracking and reconcile reported actions with what your team receives. A platform conversion is not automatically a new customer.
Before increasing spend, consider margins, follow-up capacity, lead quality and total costs. We do not guarantee leads, sales or a return on ad spend.
Connect advertising to a useful conversation.
An AI assistant or a clearer contact flow may help visitors get answers after clicking an ad. Lumi demonstrates that direction on our own website. We assess each connection and keep staff responsible for customer follow-up.
Explore inquiry assistants ↗ · Read about our work, including Phantom Ave Tattoos ↗
Questions before you commit?
Bring your offer, target area, existing advertising accounts and the outcome you want to improve. We will discuss scope and a practical next step.
Read paid advertising FAQs ↗ · How fees and budgets are scoped ↗