AI integration ·
Do ChatGPT, Claude and Gemini Train on Your Business Data?
What business and consumer AI plans say about model training, retention and access, and what Canadian businesses should check before sharing client information.
Our team / Lumin Marketing Group
Kristina Wyllie
Forward Development Engineer.
Kristina Wyllie is a Forward Development Engineer at Lumin Marketing Group in Edmonton, working with businesses on AI solutions, connected workflows and paid advertising.
About Kristina
Kristina is one of the three Forward Development Engineers behind Lumin Marketing Group, alongside Dylan and Nik. The team works with businesses to turn everyday challenges into useful AI solutions, connected workflows and paid advertising with a clear purpose.
Articles by Kristina
AI assistants ·
AI Receptionist or Website Chatbot: Which Does Your Business Actually Need?
Telephone answering, website chat and browser voice solve different problems. How to choose around your enquiries, check the handoff and avoid buying the wrong tool.
Websites & enquiries ·
Can You Put Your Google Reviews on Your Own Website?
What Google's terms, its structured data rules and Canada's Competition Act allow when you show customer reviews on your own site.
Custom applications ·
How Should Staff Sign In to Your Custom Internal Tool?
Three ways staff can log in to a custom internal tool, what each asks of Google Workspace or Microsoft 365, and why removing someone takes more than one click.
AI integration ·
What It Takes to Run an AI Assistant on Your Own Server
Self-hosted AI tools are easy to install and harder to run well. What the stack is, what hardware it needs, and the three things it does not solve.
Paid advertising ·
Are Google Local Services Ads Available for Your Business in Canada?
Which categories qualify for Google Local Services Ads in Canada, what screening involves, how per-lead billing works, and when to skip the format.
Search & AI visibility ·
Can You Advertise in ChatGPT Yet?
Canadian businesses can access ChatGPT Ads. Here is what October's new image-generation format changes, and what to check before spending.
Custom applications ·
Who Owns the Code When You Pay Someone to Build a Custom App?
In Canada, paying the invoice alone does not transfer copyright in custom software. What the Copyright Act says, and the accounts you need handed over.
AI integration ·
Why Your AI Assistant Surfaces Files Staff Should Not See
Copilot and Gemini respect existing access, subject to added controls. Check file sharing and connector permissions before connecting an internal AI assistant.
Paid advertising ·
Is Your Google Ads Budget Too Small for Smart Bidding?
What Google's own documentation says about conversion volume, learning periods and budget caps, and how to run paid search when you get a handful of enquiries a month.
AI assistants ·
Does Canada's New Chatbot Bill Apply to Your Website Assistant?
Bill C-34 is not law yet. What its chatbot scope and crisis duties could mean for website assistants, and why Bill C-36's privacy proposals also matter.
Paid advertising ·
Why Your Google Ads Keep Bringing In the Wrong Enquiries
Unqualified leads from paid search usually come from four settings. How to read your search terms, write negatives that work and fix location targeting.
Search & AI visibility ·
Should You Make a Page for Every City You Serve?
When separate service-area pages help a local business, when Google treats them as doorway pages, and what a location page needs to earn its place.
Custom applications ·
Build or Buy: When a Custom Internal Tool Is Worth It
How to decide between another software subscription and a custom application, what each choice costs after the licence fee, and when to do neither yet.
Paid advertising ·
How to Tell Google and Meta Which Ad Leads Became Customers
Your ad platforms count form fills, not jobs won. How to send lead outcomes from your CRM back to Google Ads and Meta, and what to check first.
AI assistants ·
Is Your Business Responsible for What Its Website Chatbot Says?
A Canadian tribunal held an airline to its chatbot's wrong answer. What that means for your website assistant, and the controls to set before launch.
Search & AI visibility ·
How AI Search Decides Which Businesses to Recommend, and What You Can Control
AI search tools recommend businesses they can find, quote and trust. What a service business can control, which tactics to skip and how to measure results.